“During the Garlic Festival we distribute double the brochures and information of any other event, and the demographic is incredible. We look forward to coming back every year.”
Bob Warren, California Travel and Tourism Commission
This year will be the 38th annual Gilroy Garlic Festival, which welcomes nearly 100,000 visitors over three days. In an event known as “Summer’s Ultimate Food Fair,” guests enjoy great garlicky food, live concerts, children’s activities, arts & crafts, and exciting cooking competitions…all enhanced with over 3 tons of fresh garlic.
For more information about sponsorship opportunities, please see the Garlic Festival Sponsorship Brochure.
The Festival’s month-long advertising campaign throughout Central and Northern California targets adults age 25-44 with families.
In past years, Festival representatives were radio guests in cities from Denver, Chicago and Boston to London and Perth. The Great Garlic Cook-Off has hosted television crews from South Korea and Berlin.
Great Garlic Cook-Off Stage
In an effort to better accommodate the attention garnered by the Great Garlic Cook-Off and Garlic Showdown, the Cook-Off Theater has been significantly enlarged and now features two large video monitors.
Located inside Gate 5 on the Ranch side and serving as the primary entrance into the Festival, Garlic Avenue features a limited number of corporate exhibitor displays and provides sponsors exclusivity and valuable product exposure.
In a theater setting adjacent to Gourmet Alley, the renowned “pyro chefs” and garlic gurus host hourly cooking seminars explaining the preparation secrets of their heralded cuisine.
On Sunday, four prominent Northern California professional chefs compete in an Iron-Chef style competition for a top prize of $5,000.
Great Garlic Cook-Off
The Festival reviews more than 800 recipes and invites eight finalists to prepare their entrée for a panel of judges in the Great Garlic Cook-Off. The competition is held on Saturday before a live audience and broadcast on the strongest radio signal on the Pacific Rim as well as a global webcast.
Continuous Live Music
Three stages host continuous live entertainment featuring an eclectic lineup of Northern California’s most popular musicians. In past years, the San Francisco Bay Area’s powerhouse Hot Country 95.3 KRTY Radio has hosted national recording artists including Sunny Sweeney and Grammy Award winners Rascal Flatts.
The children’s area is regarded as Northern California’s premier experience for the younger set.
Arts & Crafts
Over 100 artisans displaying an exciting assortment of handcrafted items.
The Garlic Festival is chronicled worldwide. In recent years the Festival has attracted television coverage from Australia, Great Britain, West Germany, South Korea and outlets across the U.S. including throughout California.
The following information was gathered via on-site questionnaires.
|$25,000 – $49,999||20%|
|$50,000 – $74,999||24%|
|$75,000 – $99,999||18%|
|Distance Traveled to Festival|
|< 15 miles||18%|
|> 150 miles||21%|
Christmas Hill Park; Gilroy, CA
30 miles south of San Jose off Highway 101
Friday, Saturday & Sunday
July 28, 29 & 30, 2017
10 a.m. – 7 p.m. (Gates close at 6 p.m.)
For more information please contact the Gilroy Garlic Festival office at (408) 842-1625.