Corporate Sponsorship Opportunities

2017 Gilroy Garlic Festival | July 28, 29 & 30, 2017

3 Days | Nearly 100,000 Attendees | 50 Live Concerts | 2 Prominent Cooking Competitions | Extraordinary Food | Global Media Coverage

Every July, the Gilroy Garlic Festival attracts nearly 100,000 visitors for three full days of great garlic food, live entertainment, cooking demonstrations and contests, arts and crafts, and lots of fun activities for the whole family.

Operated by a private non-profit corporation and powered by more than 4,000 volunteers, the Gilroy Garlic Festival is recognized around the world for its innovative concept, community impact, entertainment experience…and, of course, fantastic food. We invite you to be part of the ultimate summer food festival!

For Corporate Sponsorship information, please contact:

Brian Bowe, Executive Director
brian@gilroygarlicfestival.com

Download a copy of the Gilroy Garlic Festival Sponsorship Brochure

FESTIVAL HIGHLIGHTS

  • GOURMET ALLEY: The heart of the Gilroy Garlic Festival is Gourmet Alley, where “Pyro Chefs” and an army of volunteers prepare garlic-laced calamari, scampi, pepper steak sandwiches, stuffed mushrooms, pasta con pesto, sausage sandwiches, garlic bread, garlic fries, and more.
  • ENTERTAINMENT: With 50 concerts on three stages, guests enjoy a diverse lineup of music. Each year, they experience some of country music’s hottest sensations; past performers have included Charlie Worsham, Dustin Lynch, Kip Moore, Sunny Sweeney, and Rascal Flatts.
  • COOK-OFF STAGE: The Cook-Off Stage features live cooking demonstrations and competitions all three days. Amateur cooks from around the country compete in the Great Garlic Cook-Off on Saturday, and professional cooks battle in the Iron Chef-style Garlic Showdown on Sunday.
  • ARTS & CRAFTS: The Arts & Crafts areas showcase a wide variety of unique, high-quality handmade creations from over one hundred artisans.
  • CHILDREN’S AREA: The ever-popular Children’s Area features games, hands-on crafts, and live entertainment for our younger guests.
  • GARLIC MERCANTILE: From hats and shirts to wine glasses, the two Garlic Mercantile boutiques showcase a wide range of Festival merchandise and souvenirs.
  • VENDORS: A variety of food and beverage booths throughout the park offer everything from kettlecorn and frozen lemonade to garlic cajun crawdads and smoked turkey legs.

 

SPONSORSHIP PACKAGES

The options below give you a “flavor” of the sponsorship opportunities that are available at the Gilroy Garlic Festival. Please contact us to customize a package that fits your company’s specific needs.

 

Presenting Sponsorship

This opportunity provides a corporate entity a two-year association as Presenting Sponsor of “America’s premier summertime food festival.” Exclusive branding includes identification in all global publicity; all regional advertising and prominent product exposure to more than 100,000 Festival attendees.

2017
Nob Hill

Great Garlic Cook-Off

In one of the world’s most popular cooking contests, eight finalists selected from an international field of entries prepare their unique dishes for a panel of expert judges on Saturday, July 29. The winner receives the highly coveted garlic crown and $5,000.

Sponsorship package includes:

  • Exclusive recognition during the five-month publicity campaign leading up to the competition
  • Prime banner placement in Cook-Off competitions
  • Three days of product messaging on Cook-Off Jumbotron screens
  • Exclusive 10’x10’ exhibitor booth adjacent to the Cook-Off stage
  • 75 Festival admission tickets
  • 30 Sponsor Hospitality passes
  • Sponsor Fee: $20,000

 

Garlic Showdown

Emceed by a celebrity chef, the Iron Chef-style showdown on Sunday, July 30 features four prominent professional chefs competing for a $3,000 prize and ultimate bragging rights.

Sponsorship package includes:

  • Showdown sponsor reference in select Festival advertising and all publicity
  • Corporate logo prominently displayed with link on Festival website and mobile app
  • Corporate banner prominently displayed in Cook-Off Stage competitions
  • Product messaging in the Cook-Off Stage competitions
  • Sponsor representative to serve on judging panel
  • 60 Festival admission tickets
  • 25 Sponsor Hospitality passes
  • Sponsor Fee: $15,000

 

Gourmet Alley Demonstration Stage

This venue hosts continuous presentations by the chefs on Gourmet Alley as they reveal the secrets of the world-famous Alley food fare.

Sponsorship package includes:

  • Demonstration Stage sponsor reference in all Festival publicity
  • Corporate logo prominently displayed with link on Festival website and mobile app
  • Corporate banner prominently displayed on Demonstration Stage
  • 50 Festival admission tickets
  • 20 Sponsor Hospitality passes
  • Sponsor Fee: $10,000

 

Garlic Avenue

“Garlic Avenue” is the main thoroughfare entering the Festival from the Ranch side, with three-day foot traffic of nearly 100,000 visitors.

Sponsorship package includes:

  • Product-exclusive 10’x10’ exhibitor booth with power on Garlic Avenue
  • Larger spaces are available
  • Exhibit Booth Fee: $6,000

 

Entertainment Stages

Our three stages of live entertainment feature over 50 performances over the three-day weekend, including the great sounds of jazz, rock ‘n roll, country, blues, reggae, swing and much more. Your corporate banner will be prominently displayed at one of these premium venues.

  • Sponsor Fee Starting at $2,500

 

 

DEMOGRAPHICS

The Festival’s month-long advertising campaign throughout Central and Northern California targets adults age 25-44 with families.

The following demographic information on Festival visitors was gathered via on-site questionnaires:

Attendee Demographics

Gender
Male 46%
Female 54%
Household Income
< $25,000 11%
$25,000 – $49,999 20%
$50,000 – $74,999 24%
$75,000 – $99,999 18%
$100,000 + 28%
Age
< 21 3%
21-25 10%
26-35 25%
36-45 22%
46-59 28%
60 + 11%
Distance Traveled to Festival
< 15 miles 18%
15-30 miles 14%
31-75 miles 29%
76-150 miles 18%
> 150 miles 21%

 

FEATURED MEDIA

 

Print

  • 831 Magazine
  • Appetite Magazine
  • Central California Life Magazine
  • Chicago Tribune
  • Clear Channel Media
  • Contra Costa Times
  • Die Welt
  • Food Network Magazine
  • Gilroy Dispatch
  • Gilroy Today
  • Los Angeles Times
  • Mainstreet Media
  • Monterey County Weekly
  • Morgan Hill Times
  • Out & About
  • Prime Living Magazine
  • RV Life
  • Register-Pajaronian
  • San Benito County Today
  • San Jose Mercury News
  • Saveur Magazine
  • Sing Tao Daily
  • USA Today

 

Radio

  • Clear Channel Radio
  • ESPN Sports Radio
  • KBAY
  • KBRG
  • KCBS
  • KDON
  • KEZR
  • KFOG
  • KFOX
  • KFSR
  • KKSF
  • KLIV
  • KMJ
  • KNBR
  • KPRC
  • KRML
  • KRTY
  • KTOM
  • KWAV
  • com
  • Streetwise Radio
  • WTAN

 

Television

  • ABC’s The Chew
  • CMAP
  • California Scenes /Comcast TV
  • EFE News Services
  • KPIX
  • KRON
  • KSBW 8
  • KSMS – UNIVISION
  • KTVU
  • NBC 11
  • TV JAPAN
  • Today Show

 

Online

  • AHeapingSpoonful.com
  • Axs.com
  • CentralCoast-Tourism.com
  • ChefsBlade.Monster.com
  • CommunityTable.com
  • DailyCal.org
  • LonelyPlanet.com
  • MamaLikesToCook.com
  • Minnesota Girl in the World - mngirlinla.com
  • Money.CNN.com
  • NationalGarlicDay.com
  • News.Yahoo.com
  • NorthandSouthNomads.com
  • Parade.com
  • Philly.com
  • SFStation.com
  • SFgate.com
  • SanJose.com
  • SantaCruz.com
  • SeeCalifornia.com
  • SummerMadeSimple.com
  • TasteTrekkers.com
  • TheGutsGourmet.net
  • ThriftyJinxy.com
  • Travel.AARP.org
  • TravelChannel.com
  • TravelTips.USAToday.com
  • UrbanFoodExperience.com
  • VisitCalifornia.com
  • VisitGilroy.com

 

 

For Corporate Sponsorship information, please contact:

Brian Bowe, Executive Director
brian@gilroygarlicfestival.com